Category Archives: Uncategorized

Google Gives Android Developers Improved Analytics To Track Users’ Acquisition And Engagement Data

Originally posted on TechCrunch:
Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by letting developers link…

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Why Should Marketing be like Comedy?

The title above refers to two huge passions of mine, at first look, these two don’t appear to overlap that much, however and I am speaking openly about emotional triggers here, there are more similarities than there might be apparent … Continue reading

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