Category Archives: Digital

Consumer #VideoMarketing Challenges – Don’t leave the consumer feeling ‘You’ve Been Framed!’, how to drive intrigue and reach.

So, the power of video – the wonders of video content, both on and offline.  A 15” second video can deliver a message quickly and succinctly a message which would take considerably longer to explain and demonstrate with words or … Continue reading

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Why Should Marketing be like Comedy?

The title above refers to two huge passions of mine, at first look, these two don’t appear to overlap that much, however and I am speaking openly about emotional triggers here, there are more similarities than there might be apparent … Continue reading

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Is Scaling Content User Focused?

Originally posted on Gigaom:
Earlier this week, Jacob Nielsen, a usability expert, penned a detailed post where he effectively panned nearly every aspect of Microsoft Windows 8 (s msft) from a usability perspective. And by panned, I mean completely ripped…

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Reasoning vs. Seasoning – What is YOUR consumer taste?

Do you think you can tell consumers when to buy? There is definitely an expectation, that a brand can fall victim to.  It’s not ignorance, it’s mere excitement, about a new product they are excited about, that they expect consumers … Continue reading

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