Category Archives: CRM

Why Should Marketing be like Comedy?

The title above refers to two huge passions of mine, at first look, these two don’t appear to overlap that much, however and I am speaking openly about emotional triggers here, there are more similarities than there might be apparent … Continue reading

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Reasoning vs. Seasoning – What is YOUR consumer taste?

Do you think you can tell consumers when to buy? There is definitely an expectation, that a brand can fall victim to.  It’s not ignorance, it’s mere excitement, about a new product they are excited about, that they expect consumers … Continue reading

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