Author Archives: Paul David

About Paul David

When you look at what defines you, it brings a lot of questions of what strengths you have as an individual and what you can share with others. My interests are broad, which on the surface seems indulgent, however, it also give a certain vagueness in direction with no real niche. So, I am a man, who is not as young as he used to be and yet, not old. I like to enjoy what I do and having just got married, I am looking to make a few changes with my life. Maybe that is to share some of my thoughts with others. I am definitely interested in things, this latest blog is about communicating what I observe and reflecting on what I have done, what interests me and where I have been. To put a spin on it, I am going to attempt to build this into a verse or lyrical rhythm. I am not sure if it will work, but it will be an honest over view of how I think about things.

Google Gives Android Developers Improved Analytics To Track Users’ Acquisition And Engagement Data

Originally posted on TechCrunch:
Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by letting developers link…

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Consumer #VideoMarketing Challenges – Don’t leave the consumer feeling ‘You’ve Been Framed!’, how to drive intrigue and reach.

So, the power of video – the wonders of video content, both on and offline.  A 15” second video can deliver a message quickly and succinctly a message which would take considerably longer to explain and demonstrate with words or … Continue reading

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Why Should Marketing be like Comedy?

The title above refers to two huge passions of mine, at first look, these two don’t appear to overlap that much, however and I am speaking openly about emotional triggers here, there are more similarities than there might be apparent … Continue reading

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Is Scaling Content User Focused?

Originally posted on Gigaom:
Earlier this week, Jacob Nielsen, a usability expert, penned a detailed post where he effectively panned nearly every aspect of Microsoft Windows 8 (s msft) from a usability perspective. And by panned, I mean completely ripped…

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Reasoning vs. Seasoning – What is YOUR consumer taste?

Do you think you can tell consumers when to buy? There is definitely an expectation, that a brand can fall victim to.  It’s not ignorance, it’s mere excitement, about a new product they are excited about, that they expect consumers … Continue reading

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