Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by letting developers link their Google Analytics and Google Play Developer Console accounts.
This, according to Google, means developers and marketers can now – for the first time – get a full view of their Play acquisition funnel in “one easy to understand report.” This report will highlight data like Google Play traffic sources, views on Google Play, installs and information about new users. This referral flow should make it a lot easier for developers and marketers to figure out which blog posts, news articles or marketing campaigns are most effective in driving users to their apps and bring the highest quality traffic.
All of this data is now available in Google Analytics after developers link the two…
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