Google Gives Android Developers Improved Analytics To Track Users’ Acquisition And Engagement Data


Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by letting developers link their Google Analytics and Google Play Developer Console accounts.

This, according to Google, means developers and marketers can now – for the first time – get a full view of their Play acquisition funnel in “one easy to understand report.” This report will highlight data like Google Play traffic sources, views on Google Play, installs and information about new users. This referral flow should make it a lot easier for developers and marketers to figure out which blog posts, news articles or marketing campaigns are most effective in driving users to their apps and bring the highest quality traffic.


All of this data is now available in Google Analytics after developers link the two…

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About Paul David

When you look at what defines you, it brings a lot of questions of what strengths you have as an individual and what you can share with others. My interests are broad, which on the surface seems indulgent, however, it also give a certain vagueness in direction with no real niche. So, I am a man, who is not as young as he used to be and yet, not old. I like to enjoy what I do and having just got married, I am looking to make a few changes with my life. Maybe that is to share some of my thoughts with others. I am definitely interested in things, this latest blog is about communicating what I observe and reflecting on what I have done, what interests me and where I have been. To put a spin on it, I am going to attempt to build this into a verse or lyrical rhythm. I am not sure if it will work, but it will be an honest over view of how I think about things.
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